LitmusWorld wins India’s Retail Technology Startup Award We’re proud and excited to announce that LitmusWorld was ranked #1 at the ReTech Startup Awards 2018 held on 12th June, 2018. The leading enterprises SaaS platform was shortlisted by the esteemed jury amongst several other leading startups providing superior technology to the Read more…
Are your Customers Secretly Unhappy with your Brand? Customer service teams handle complaints every day. Even so, consumer studies indicate that most unhappy customers don’t take their concerns to companies that disappoint them. A popular metric in the customer experience (CX) community suggests that for every one complaint companies receive, Read more…
It’s probably the best time in management history to be an HR leader. The core principles have always been the same, what’s different today are the technology tools that enable interventions are now available in a wide range for various kinds of applications.
7 Key Themes of Customer Emotions I enjoy my role as a customer. I take it quite seriously. Over the past 25 years, I have probably signed up for every loyalty program that brands have offered me. I have tried to be participative in many of their campaigns and feedback, Read more…
VOICE OF AMBASSADORS The Secret Sauce For A Dish Called Response Rate I am a hardcore foodie! If there is one thing that catches my attention every time while reading a menu, it’s “secret sauce”. The Secret sauce is what makes a dish magical! Response rates have the same kind Read more…
Customer Experience Strongly Impacts Customer Lifetime Value Every buyer is a non-buyer According to a recent Salesforce report, only 21% of marketing leads (potential buyers) actually end up buying. That’s a huge gap of 79% – a gap that most successful organisations are focused on. Converting a non-buyer requires time Read more…
Why Customers Love Engagement and how it Translates into Great Customer Experience Imagine this scenario: A customer has a query and the first thing he does is to find your social media page and write a post. It goes unanswered for a few days. What impression does that leave of Read more…
The Indian events industry rapidly evolving with technology. How do you ensure a continuously engaged audience across all your events leveraging a platform? LitmusWorld, a platform enabling customer centricity, offers the simplest way for you to enhance your attendee experience through real-time contextual conversations
Do You Know Your Ratio of Positive to Negative CX Feedback? Metrics are a foundational element of every Customer Experience (CX) program. With all the metrics available–including industry-standard ones and internally-developed ones–it can be hard to determine which ones to track on a regular basis. CX practitioners know that many Read more…
LitmusWorld Features in the 25 Most Promising Retail Solution Providers by APAC CIO Outlook Today a CIO’s role is not just limited to ensuring infrastructure and software reliability but to explore better platforms for smoother business operations, unlock customer’s voice and drive business transformation.
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