LitmusWorld represents India at CREATE@ – The ‘Olympic Games’ of the startup community in Hangzhou, China The startup ecosystem across the world is on an exponential rise of leveraging new technologies to solve complex problems and Read more…
Study:41% consumers consider CX as the deciding factor for their purchases In its 2nd edition, the Festive Shopping Index 2018, co-created by the Retailers Association of India (RAI) and LitmusWorld, has been published this week. Read more…
Customer-Centric Enterprises Will Win in the Future There was a time when a Ford car was available only in black because that was the car the manufacturer was producing. The idea that a customer should Read more…
5 Ways to Improve Your CX Measurement Campaign The fact that you are reading this means you are already measuring customer experience or are considering to doing so. Either way, continue reading on. We have Read more…
Decoding NPS® Myths Net promoter approach is not “market research” but an operating management tool. Not my words, but those of the loyalty guru Frederick Reichheld when he originally propounded NPS® in his seminal 2003 Read more…
The One Number No One is Talking About: eNPS Loyalty. Motivation. Passion. Growth All attributes that you want your employees to possess if you want your organisation to grow and your customers to be Read more…
Are your Customers Secretly Unhappy with your Brand? Customer service teams handle complaints every day. Even so, consumer studies indicate that most unhappy customers don’t take their concerns to companies that disappoint them. A popular Read more…
7 Key Themes of Customer Emotions I enjoy my role as a customer. I take it quite seriously. Over the past 25 years, I have probably signed up for every loyalty program that brands have Read more…
Customer Experience Strongly Impacts Customer Lifetime Value Every buyer is a non buyer According to a recent Salesforce report, only 21% of marketing leads (potential buyers) actually end up buying. That’s a huge gap of Read more…
Why Customers Love Engagement and how it Translates into Great Customer Experience Imagine this scenario: A customer has a query and the first thing he does is to find your social media page and write Read more…