Preparing for 2020: Times are changing, so is CX! There is no denial of the fact that the biggest and the fastest growing trend is technology. Think about all the new technologies in the last Read more…
VOICE OF EXPERTS Top CX Trends for 2019 – Customer Experience in E-commerce Guest Blog by Nivesh Jain, an award-winning digital marketing leader Customer Experience (CX) often has a far-reaching impact on sales, irrespective of Read more…
Customer Experience and Impact on Customer Lifetime Value! Customer Lifetime Value Customer lifetime value is a very valuable metric and as per Harvard Business Review (HBR), acquiring a new customer is 5 to 25 times more Read more…
Screenplay to Customer Experience: Have You Done it Right? We all know how to measure your Net Promoter Score® and also know how to improve it over time. Improving touchpoints in parts often leads to Read more…
Improving Customer Advocacy Through Customer Experience India’s online retail market grew at a rapid rate of 78%, albeit on a small base, in the last 10 years. This growth was supported by 9x growth in Read more…
NPS® 101 – Understanding the Net Promoter Score® Can customers be a part of your sales force? Is it possible to “woo” them so much that they become advocates for your brand? Yes, of course, Read more…
Consumer Traits and How Consumers Interact – Targeting the Right Channel. Did you know that your customers can be categorised into 8 different categories based on their stable personality traits? These traits include being Conservative/Open, Read more…
Technology 101 – Everything you need to know about the Tech Evolution The early computers like the ENIAC was 2-6 feet wide, 2 feet deep and 8 feet high. With all the other paraphernalia they Read more…
LitmusWorld represents India at CREATE@ – The ‘Olympic Games’ of the startup community in Hangzhou, China The startup ecosystem across the world is on an exponential rise of leveraging new technologies to solve complex problems and Read more…
Study:41% consumers consider CX as the deciding factor for their purchases In its 2nd edition, the Festive Shopping Index 2018, co-created by the Retailers Association of India (RAI) and LitmusWorld, has been published this week. Read more…
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