Build Better Experiences Across the Entire Customer Journey
Turn Customer Feedback Into Real-Time Action
Our customer experience management platform helps enterprises like yours measure, act, and improve CX across every touchpoint—before issues escalate and loyalty is lost.
Turn real-time customer feedback into instant action with closed-loop workflows, predictive insights, and frontline empowerment.
In a world where customer expectations change faster than dashboards update, LitmusWorld enables CX leaders to move beyond surveys and scores to predict issues, empower frontline teams, and fix experiences while they still matter.
A comprehensive CX platform built on our M.A.I. framework
Our platform is built on a framework designed to Measure, Act on and Improve your CX metrics, to help turn your customers into promoters.
Measure
Capture real-time, contextual customer feedback across every touchpoint and micro-journey using NPS®, CSAT, CES, and sentiment analysis.
- Real-time feedback
Create contextual conversations with customers across the journey in real-time. - Multi-channel & multilingual
Reach out to different customer segments with 10+ channels and 19+ languages. - New and improved user interface
Quickly and easily interpret valuable information.

Act
Trigger instant alerts, automate workflows, and empower frontline teams to resolve issues while the customer is still engaged. Close the loop on your customers in real-time and build organisational agility.
- Automated action workflows
Categorize, assign and track issues to closure. - Advanced action summary
Efficiently close the feedback loop with issue ageing/TAT metrics across multiple dimensions. - Cross-functional collaboration
Collaborate functions, celebrate efforts, and identify action items to build a customer-centric culture with Huddle.

Improve
Identify patterns, predict risks, and continuously optimize journeys to reduce churn, increase loyalty, and drive long-term growth. Deliver better business outcomes via transformational strategies driven by quality and quantity of customer insights.
- Transform feedback into actionable insights
Leverage cohort analysis and multi-parameter filters for advanced analytics. - Performance benchmarking with Quick Insights View
Enable benchmark performance against other touchpoints through leaderboards.

Drive CX Transformation
“I’d recommend LitmusWorld to everybody, as a method of getting feedback from every single stakeholder, from any business.”
Kumar Rajagopalan, Chief Executive Officer
Retailers Association of India (RAI)
“Visibility, uniformity, actionability and accountability are some of the benefits the LitmusWorld platform has delivered.”
Shashank Sinha, Chief Transformation Officer
Eureka Forbes Limited
“eNPS through LitmusWorld has really helped us to understand the pulse of an employee.”
Shalini Vohra, Ex-CHRO
Croma, Infiniti Retail
What is the Net Promoter Score (NPS®)?

NPS® 101
Everything you need to know about Net Promoter Score (NPS®)—what it measures, how to calculate it, and how to use it effectively.
Read article →

How to Design an NPS® Questionnaire
Best practices for designing an NPS® questionnaire that delivers accurate, actionable feedback.
Read article →

The Ultimate Guide to NPS®
A guide to Net Promoter Score (NPS®) that helps practitioners at every level understand, implement, and succeed with NPS initiatives.
Read article →
If you’re ready to empower your teams, fix issues faster, and deliver consistently better customer experiences, LitmusWorld is built to help you do exactly that. Ready to see it in action? Request a demo today!



