LitmusWorld Recognised as a Leading CEM Solution Provider We are honoured to be recognised as a leading Customer Experience Management provider in the country This is the age of the customer. And customer relationships are no longer limited to buying Read more…
LitmusWorld wins India’s Retail Technology Startup Award We’re proud and excited to announce that LitmusWorld was ranked #1 at the ReTech Startup Awards 2018 held on 12th June, 2018. The leading enterprises SaaS platform was shortlisted by the esteemed jury Read more…
Are your Customers Secretly Unhappy with your Brand? Customer service teams handle complaints every day. Even so, consumer studies indicate that most unhappy customers don’t take their concerns to companies that disappoint them. A popular metric in the customer experience Read more…
It’s probably the best time in management history to be an HR leader. The core principles have always been the same, what’s different today are the technology tools that enable interventions are now available in a wide range for various Read more…
7 Key Themes of Customer Emotions I enjoy my role as a customer. I take it quite seriously. Over the past 25 years, I have probably signed up for every loyalty program that brands have offered me. I have tried Read more…
VOICE OF AMBASSADORS The Secret Sauce For A Dish Called Response Rate I am a hardcore foodie! If there is one thing that catches my attention every time while reading a menu, it’s “secret sauce”. The Secret sauce is what Read more…
Customer Experience Strongly Impacts Customer Lifetime Value Every buyer is a non-buyer According to a recent Salesforce report, only 21% of marketing leads (potential buyers) actually end up buying. That’s a huge gap of 79% – a gap that most Read more…
Why Customers Love Engagement and how it Translates into Great Customer Experience Imagine this scenario: A customer has a query and the first thing he does is to find your social media page and write a post. It goes unanswered Read more…
The Indian events industry rapidly evolving with technology. How do you ensure a continuously engaged audience across all your events leveraging a platform? LitmusWorld, a platform enabling customer centricity, offers the simplest way for you to enhance your attendee experience Read more…
Do You Know Your Ratio of Positive to Negative CX Feedback? Metrics are a foundational element of every Customer Experience (CX) program. With all the metrics available–including industry-standard ones and internally-developed ones–it can be hard to determine which ones to Read more…