Consumer Traits and How Consumers Interact – Targeting the Right Channel Did you know that your consumers can be categorised into 8 different categories based on their stable personality traits? These consumer traits include being Conservative/Open, Active/Passive and Social/Instrumental. Based on these traits, consumers can be bucketed into categories such Read more…
Survey: 41% Indian consumers consider Customer Experience (CX) as a deciding factor for shopping In its 2nd edition, the Festive Shopping Index 2018 co-created by the Retailers Association of India (RAI) and LitmusWorld has been published this week. The survey aims to capture the consumer shopping sentiment this festive season Read more…
Why your CX Measurement Program Needs to be Real-Time Technology has changed customer expectations by leaps and bounds. Customers interact with brands through a multitude of channels and expect brands to deliver a consistent experience across each channel, be it a physical outlet or a website. These channels bring in Read more…
Customer-Centric Enterprises Will Win in the Future There was a time when a Ford car was available only in black because that was the car the manufacturer was producing. The idea that a customer should have a say in the colour of a car he owns was laughable. Cut to Read more…
5 Ways to Improve Your Response Rates We have condensed our learnings across the 125+ brands we partner with into 5 simple steps you can take to improve your customer experience and employee experience measurement campaigns. If you are already following some or all of these steps, give yourself a Read more…
Tata Power partnered with LitmusWorld to seek the voice of customers, in accordance to Tata Capital’s best practice.
Customer experience is the key agenda for a customer-centric CIO. Delivering on the customer experience promise requires new ways to design, develop, deploy and manage the underlying technology infrastructure.
Are your Customers Secretly Unhappy with your Brand? Customer service teams handle complaints every day. Even so, consumer studies indicate that most unhappy customers don’t take their concerns to companies that disappoint them. A popular metric in the customer experience (CX) community suggests that for every one complaint companies receive, Read more…
7 Key Themes of Customer Emotions I enjoy my role as a customer. I take it quite seriously. Over the past 25 years, I have probably signed up for every loyalty program that brands have offered me. I have tried to be participative in many of their campaigns and feedback, Read more…
VOICE OF AMBASSADORS The Secret Sauce For A Dish Called Response Rate I am a hardcore foodie! If there is one thing that catches my attention every time while reading a menu, it’s “secret sauce”. The Secret sauce is what makes a dish magical! Response rates have the same kind Read more…
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