[icon name=”star-o” class=”” unprefixed_class=””] VOICE OF EXPERTS The experience imperative – Retail is dynamic, are you? Kumar Rajagopalan is the Chief Executive Officer of Retailers Association of India. Retail in India is becoming increasingly competitive. The country’s retail growth potential is attracting local, regional, national and international players to create Read more…
Video Killed the Radio Star! Article by Ramesh Natarajan, Co-Founder/COO of LitmusWorld, published in DataQuest Magazine – April 2019 Issue
Social Media and Customer Experience – An Unbalanced Equation Tired of dousing fires on social media? One of the reasons customers resort to social media is the lack of a direct mode of communication between brands and their consumers. Consumers are volatile and enabled by technology. Consumers feel helpless, powerless Read more…
North-Star to Digital Transformation – The CX Route The success of CX programs requires a strong senior management mandate including the CIOs, as, by the nature of it, the program cuts across functional boundaries and impacts almost all processes within the organisation. Article by Manish Srivastava, Co-Founder/CTO of LitmusWorld, published Read more…
Preparing for 2020: Times are changing, so is CX! There is no denial of the fact that the biggest and the fastest growing trend is technology. Think about all the new technologies in the last 5 years that changed the customer experience. Now imagine the same change over the next Read more…
[icon name=”star-o” class=”” unprefixed_class=””] VOICE OF EXPERTS Top CX Trends for 2019 – Customer Experience in E-commerce Guest Blog by Nivesh Jain, an award-winning digital marketing leader Customer Experience (CX) often has a far-reaching impact on sales, irrespective of the nature of your business. In the context of e-commerce, this Read more…
Customer Experience and Impact on Customer Lifetime Value! Customer Lifetime Value Customer lifetime value is a very valuable metric and as per Harvard Business Review (HBR), acquiring a new customer is 5 to 25 times more expensive than retaining an existing customer (as it saves the marketing cost in acquiring the new Read more…
Screenplay to Customer Experience: Have You Done it Right? We all know how to measure your Net Promoter Score® and also know how to improve it over time. Improving touchpoints in parts often leads to an uneven customer journey mapping and thus you would often find yourself going back to Read more…
Improving Customer Advocacy Through Customer Experience India’s online retail market grew at a rapid rate of 78%, albeit on a small base, in the last 10 years. This growth was supported by 9x growth in the number of internet users and 26x growth in the number of online shoppers between Read more…
NPS® 101 – Understanding the Net Promoter Score® Can customers be a part of your sales force? Is it possible to “woo” them so much that they become advocates for your brand? Yes, of course, it’s possible. But… what does it take to convert a customer to an advocate or Read more…
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