CRM vs CEM – Why using only CRM platforms can kill your CX programme Customer Relationship Management (CRM) and Customer Experience Management (CEM) may sound like they both serve the same purpose – both deal with keeping customers happy – Read more…
3 key CX metrics you should know about You are beginning to define a customer experience feedback mechanism for your business. Congratulations! You have taken the first step to understand the journey of your customer when they interact with your Read more…
Relationship NPS® for B2B Businesses Customer loyalty is something that every business craves. It’s something that’s not easy to gain but quite easy to lose. This is where the Net Promoter System® can aid businesses to deploy feedback mechanisms, understand Read more…
CX Maturity Roadmap Guide CX Maturity is a journey! Every CX professional wants to achieve CX excellence across their organization. But many people do not understand that CX is a company-wide commitment Every employee needs to be sensitized about the Read more…
Charting out your CX Excellence with a CX Maturity Roadmap: Part 2 Customer experience, or delivering value to your customer doesn’t just happen. It requires certain pillars to be in alignment within an organization to be successful and ultimately derive Read more…
Charting out your CX Excellence with a CX Maturity Roadmap: Part 1 The thing you need to remember about your CX journey is that it’s not something you can do when your whim takes over and discard when you feel Read more…
LitmusWorld CX Dictionary 40 Buzzwords Defined Understanding any industry starts with learning the terminology that is commonly used on a day-to-day basis. To help you brush up your customer experience management skills, check out this exclusive list of 40 buzzwords Read more…
Festive Shopping Index featured on Statista Festive Shopping Index 2017-2020 Since 2017, LitmusWorld, in association with the Retailers Association of India (RAI), has been conducting an annual consumer sentiment survey to measure the Indian consumers’ shopping sentiment during the festive Read more…
Making Net Promoter Score® your North Star Metric Businesses are actively taking steps to grow their customer base and create brand equity. To do this, they must maintain an excellent Net Promoter Score® or NPS®. Industry specialists and businesses use Read more…
India’s #1 NPS® Solution – Enter Your Details to Schedule your Free Demo