Redefining Retail, One Moment At A Time. The retail industry is constantly changing and there are always new challenges faced by the players in this competitive industry. Since 2017, there have been several major retail companies that have filed for bankruptcy and Read more…
VOICE OF EXPERTS The experience imperative – Retail is dynamic, are you? Kumar Rajagopalan is the Chief Executive Officer of Retailers Association of India. Retail in India is becoming increasingly competitive. The country’s retail growth potential is attracting local, regional, Read more…
Make your employees’ 9-5 feel like their 5-9! – Do your employees feel homely or homesick? Gone are the days when just conducting an annual EOS would suffice the purpose. The biggest problem with the annual EOS surveys is that Read more…
Video Killed the Radio Star! Article by Ramesh Natarajan, Co-Founder/COO of LitmusWorld, published in DataQuest Magazine – April 2019 Issue
Social Media and Customer Experience – An Unbalanced Equation Tired of dousing fires on social media? One of the reasons customers resort to social media is the lack of a direct mode of communication between brands and their consumers. Consumers Read more…
North-Star to Digital Transformation – The CX Route The success of CX programs requires a strong senior management mandate including the CIOs, as, by the nature of it, the program cuts across functional boundaries and impacts almost all processes within Read more…
Preparing for 2020: Times are changing, so is CX! There is no denial of the fact that the biggest and the fastest growing trend is technology. Think about all the new technologies in the last 5 years that changed the Read more…
VOICE OF EXPERTS Top CX Trends for 2019 – Customer Experience in E-commerce Guest Blog by Nivesh Jain, an award-winning digital marketing leader Customer Experience (CX) often has a far-reaching impact on sales, irrespective of the nature of your business. Read more…
Customer Experience and Impact on Customer Lifetime Value! Customer Lifetime Value Customer lifetime value is a very valuable metric and as per Harvard Business Review (HBR), acquiring a new customer is 5 to 25 times more expensive than retaining an existing customer Read more…
Screenplay to Customer Experience: Have You Done it Right? We all know how to measure your Net Promoter Score® and also know how to improve it over time. Improving touchpoints in parts often leads to an uneven customer journey mapping Read more…
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