VOICE OF AMBASSADORS NPS Benchmarking – Should you or should you not? In my experience of working in the customer experience arena, I’ve had a lot of my clients ask me to provide industry benchmarks on the Net Promoter Scores (NPS)®. The top 5 most recommended banks in the USA Read more…
Marketing 101 – Customer Service & Brand Equity We recently stumbled upon Google’s locally targeted outdoor campaigns in Mumbai and we were stoked to see some of our clients there! We at LitmusWorld are proud to be associated with such global brands. Brands that have consistently surpassed their own benchmarks Read more…
6 Parameters & Questions to Judge B2B Client Loyalty One of the biggest advantages of using the Net Promoter System is its versatility. Captured once a month, once a year or every day, the Net Promoter System can help you understand customer emotions across the customer lifecycle. Uncovering insights like Read more…
B2B Customer Experience – Here’s Why You Need To Reinvent I’ve heard, “Your network is your net worth” many times, and it rings true in many different scenarios. But what does that mean from a B2B perspective? Companies may differ on what exact strategies help them achieve their business objectives, Read more…
CX Strategy Cheat-Sheet – Let’s Get Our Hands Dirty! “We have a vision. All we lack is a strategy!” – Almost every CXO… This is something we come across every second day. Almost every meeting we get in, this is a constant plea from the other end of the table. Read more…
Is your CEM solution making you money? – Driving ROI Did you know that your CEM can positively impact the bottom-line figures of your organisation? As true as it is, organisations are often hesitant when it comes to investing money in CEM as they are unsure of the elusive nature Read more…
Decoding Customer-Centricity to Drive Digital Transformation Article published by CIOL that talks about how digital transformation should be positively influenced by customer-centricity. The best way forward is to let the end result influence your decisions today.