What are Thousands of Indian Shoppers Saying this Festive Season?
In association with Retailers Association of India (RAI), we have initiated structured conversations with Indian consumers backed by a LIVE analytical dashboard to provide comprehensive knowledge and insight on what shoppers are looking forward to, this festive season.
55% of the purchase decisions this festive season are influenced by online and social media, which makes online contextual campaigns a stronger proposition for Indian retailers.
86% respondents are excited to shop this coming festive season! Based on the insights across metro cities, this Festive Shopping Index gives a view across multiple categories i.e. Clothing and fashion, jewellry, mobile phones, home appliances amongst a few others. This offers the retail industry, an exciting shopper emotion across the country and also highlights some key advertising channel influencers. 55% of the purchase decisions this festive season are influenced by online and social media, which makes online contextual campaigns a stronger proposition for Indian retailers.
The platform makes these conversations very intuitive and contextual, making it a credible and valuable tool for any retail organization betting big on the coming festive season. Especially since the data clearly shows that customers across cities, age groups, and genders are eagerly anticipating the coming festive season and are looking forward to making big purchases. The shopper pulse suggests, 56% of them are looking forward to shop for clothes and fashion and 41% are looking to purchase new smartphones.
From Dussehra in September to Christmas in December; the next few months mark the peak shopping season for Indians. We have had a series of sentiment index conversations from which the retail industry will leverage insights to reach out to their niche audience and create precise and targeted value-based offerings for their customers.