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Insights

Accountability for CX Outcomes
Article

Establishing Accountability for CX Outcomes

Establishing accountability for CX outcomes to build linkages with internal revenue/cost metrics When we talk about customer experience, it is easy to see that it can lead to loyal and satisfied customers. From there, it is not difficult to reach Read more…

By LitmusWorld, 5 years3rd May 2021 ago
Importance of cross functional collaboration
Article

Cross-functional collaboration in your CX maturity roadmap

Importance of cross-functional collaboration in your CX maturity roadmap Whether you’re only beginning to put in pitstops to cater to a better customer experience, or you’re further along on the learning curve, customer centricity has become a game-changer for any Read more…

By LitmusWorld, 5 years26th April 2021 ago
Importance of Net Promoter Score for Indian Banks
Article

Importance of Net Promoter Score for Indian Banks

Importance of NPS® for Indian Banks Customers are the backbone of any business. And yet a customer’s journey, loyalty and experience are a low priority for banks. As a result of the pandemic, more users have taken to digital transactions, Read more…

By LitmusWorld, 5 years6th April 2021 ago
Must-Read Employee Experience Books
Article

21 Must-Read EX Books for 2021

21 Must-Read Employee Experience Books in 2021 21 Must-Read Employee Experience Books in 2021 Employee experience is equally important as customer experience! This article covers the 21 Must-Read Employee Experience books by the industry experts to help you make your Read more…

By LitmusWorld, 5 years5th March 2021 ago
Driving your Customer Experience for Superior Brand Growth (White Paper)
White Paper

Driving Your Customer Experience for Superior Brand Growth (White Paper)

Driving Your Customer Experience for Superior Brand Growth (White Paper) Are you aspiring to create an amazing customer experience journey for your business? Check out this white paper to understand how to design a customer experience roadmap by targeting customer-centric Read more…

By LitmusWorld, 5 years27th February 2021 ago
21 Must-Read Customer Experience Books in 2021
Article

21 Must-Read CX Books for 2021

21 Must-Read Customer Experience Books in 2021 21 Must-Read Customer Experience Books in 2021 We all have heard the popular saying, “Customer is the King”, but are you aware of the best ways to enhance your customer experience? To make Read more…

By LitmusWorld, 5 years29th January 2021 ago
Closing the feedback loop
Article

Closing the customer feedback loop

Closing the customer feedback loop Dear Customer, “This call may be recorded for quality and training purposes.” “If you liked our services, please leave us a rating and a review.” “We have sent you an email for your valuable feedback.” Read more…

By LitmusWorld, 5 years24th January 2021 ago
Festive Index 2020
PeoplePulse

RAI and LitmusWorld: Festive Shopping Index 2020

Survey: 80% Indian consumers excited to shop this festive season, spending through mobile wallets up by 7x Festive Shopping Index 2020 by the Retailers Association of India (RAI) and LitmusWorld captures the consumer sentiment on several aspects influencing purchase decisions Read more…

By LitmusWorld, 5 years21st October 2020 ago
Hindustan Times
Press

Online, offline  retail converge to bind fortunes in festive season

Online, offline  retail converge to bind fortunes in festive season Litmusworld explores how online and offline retailers in India have bound their fortunes together this festive season, fuelled by the global pandemic.

By LitmusWorld, 5 years17th October 2020 ago
Outlook India
Press

Majority Indian consumers consider online, physical stores for shopping: Survey

Majority Indian consumers consider online, physical stores for shopping: Survey With the onset of festive season, 80 per cent of Indian consumers are looking forward to shopping, with both online and physical stores coming into consideration, reflecting the rise of Read more…

By LitmusWorld, 5 years17th October 2020 ago

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