7 Key Themes of Customer Emotions I enjoy my role as a customer. I take it quite seriously. Over the past 25 years, I have probably signed up for every loyalty program that brands have offered me. I have tried Read more…
VOICE OF AMBASSADORS The Secret Sauce For A Dish Called Response Rate I am a hardcore foodie! If there is one thing that catches my attention every time while reading a menu, it’s “secret sauce”. The Secret sauce is what Read more…
Customer Experience Strongly Impacts Customer Lifetime Value Every buyer is a non-buyer According to a recent Salesforce report, only 21% of marketing leads (potential buyers) actually end up buying. That’s a huge gap of 79% – a gap that most Read more…
Why Customers Love Engagement and how it Translates into Great Customer Experience Imagine this scenario: A customer has a query and the first thing he does is to find your social media page and write a post. It goes unanswered Read more…
The Indian events industry rapidly evolving with technology. How do you ensure a continuously engaged audience across all your events leveraging a platform? LitmusWorld, a platform enabling customer centricity, offers the simplest way for you to enhance your attendee experience Read more…
Do You Know Your Ratio of Positive to Negative CX Feedback? Metrics are a foundational element of every Customer Experience (CX) program. With all the metrics available–including industry-standard ones and internally-developed ones–it can be hard to determine which ones to Read more…
LitmusWorld Features in the 25 Most Promising Retail Solution Providers by APAC CIO Outlook Today a CIO’s role is not just limited to ensuring infrastructure and software reliability but to explore better platforms for smoother business operations, unlock customer’s voice and drive business transformation.
Are we Unleashing the Power of Intelligent Machines? As we have evolved, in our pursuit for safety, security and happiness, we have evolved machines around us to pursue our goals more efficiently and effectively. Our ancestors worked with simple machines Read more…
Improving Stakeholder Experience. Made Simple. A crucial component of the success mantra of businesses is stakeholder experience. The importance of internal and external stakeholders, mainly employees and customers, and the link between these two key stakeholders to profitability and growth Read more…
Customer Experience: It’s Not Rocket Science. It’s More Complicated. It is apparent in almost all markets around the world now that growth comes from keeping and growing current customers. Even in markets like India, the acquisition of new customers–both from Read more…
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