Shoppers in top Indian metros continue to favour online shopping: Survey Shoppers in India’s top metros said they preferred shopping for mobile phones, new clothes, and appliances online and in malls this festival season, willing to spend over ₹15,000 on purchases, Read more…
VOICE OF EXPERTS Five Ways To Eliminate Customer Service Friction It’s been a while since I talked about the concepts of friction and convenience in customer service. Our customers have learned what it’s like to have a friction-free, no-hassle, convenient Read more…
Top 5 Key Customer Experience Metrics We recently conducted a quiz with the top Customer Experience (CX) professionals in India around their understanding of Net Promoter Score (NPS)® and surprisingly, the average understanding score was only 5.4/10! 80% of CEOs Read more…
Always-On v/s Annual Employee Feedback – Drive Innovation and Productivity Always-on listening enables employees to proactively share feedback at any point in time (think of the traditional “suggestion box” as an example). Feedback may include anything from improvement ideas, Read more…
VOICE OF EXPERTS Emotional Dimension to Customer Experience CX initiatives are not just about implementation! To understand if your CX initiative is hitting the nail, organisations need to analyse the 3 core dimensions of CX: Effectiveness, Ease and Emotion. Broadly Read more…
VOICE OF AMBASSADORS Building Relationships for a Better Employee Experience Employees are more like saplings. Give them a place in the sun, just the right amount of attention and room to grow and they will reap fruits. On the contrary, Read more…
VOICE OF AMBASSADORS NPS Benchmarking – Should you or should you not? In my experience of working in the customer experience arena, I’ve had a lot of my clients ask me to provide industry benchmarks on the Net Promoter Scores Read more…
Marketing 101 – Customer Service & Brand Equity We recently stumbled upon Google’s locally targeted outdoor campaigns in Mumbai and we were stoked to see some of our clients there! We at LitmusWorld are proud to be associated with such Read more…
6 Parameters & Questions to Judge B2B Client Loyalty One of the biggest advantages of using the Net Promoter System is its versatility. Captured once a month, once a year or every day, the Net Promoter System can help you Read more…