[icon name=”star-o” class=”” unprefixed_class=””] VOICE OF EXPERTS Top CX Trends for 2019 – Customer Experience in E-commerce Guest Blog by Nivesh Jain, an award-winning digital marketing leader Customer Experience (CX) often has a far-reaching impact on sales, irrespective of the nature of your business. In the context of e-commerce, this Read more…
Customer Experience and Impact on Customer Lifetime Value! Customer Lifetime Value Customer lifetime value is a very valuable metric and as per Harvard Business Review (HBR), acquiring a new customer is 5 to 25 times more expensive than retaining an existing customer (as it saves the marketing cost in acquiring the new Read more…
Screenplay to Customer Experience: Have You Done it Right? We all know how to measure your Net Promoter Score® and also know how to improve it over time. Improving touchpoints in parts often leads to an uneven customer journey mapping and thus you would often find yourself going back to Read more…
Improving Customer Advocacy Through Customer Experience India’s online retail market grew at a rapid rate of 78%, albeit on a small base, in the last 10 years. This growth was supported by 9x growth in the number of internet users and 26x growth in the number of online shoppers between Read more…
Union Budget 2019: Here are the Industry Expert Views Ramesh Natarajan, Co-Founder/COO of LitmusWorld, featured in Sights InPlus February 2019 Issue. Overview of the Union Budget 2019: Industry Expert Views.
NPS® 101 – Understanding the Net Promoter Score® Can customers be a part of your sales force? Is it possible to “woo” them so much that they become advocates for your brand? Yes, of course, it’s possible. But… what does it take to convert a customer to an advocate or Read more…
Consumer Traits and How Consumers Interact – Targeting the Right Channel Did you know that your consumers can be categorised into 8 different categories based on their stable personality traits? These consumer traits include being Conservative/Open, Active/Passive and Social/Instrumental. Based on these traits, consumers can be bucketed into categories such Read more…
Technology 101 – Everything you need to know about the Tech Evolution The early computers like the ENIAC was 2-6 feet wide, 2 feet deep and 8 feet high. With all the other paraphernalia they needed a room to be housed in. In fact, the word “debugging” started when a Read more…
Be prepared for transformation as your company traverses the digital route Competitors never kill your business, your lack of preparedness for what customers want, does. So, are you ready for change? Article by Ramesh Natarajan, COO/Co-Founder of LitmusWorld, published in YourStory
41 pc consumers consider Customer Experience as a deciding factor for shopping In its 2nd edition, the Festive Shopping Index 2018 co-created by the Retailers Association of India (RAI) and LitmusWorld has been published this week. Over 25 pc consumers willing to spend from Rs 15,000 to Rs 30,000 and Read more…
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