VOICE OF EXPERTS Building Customer Intimacy at Scale: Transforming Customer Experience for Long-Term Play The fastest-growing companies that are dominating and winning the market today — like Apple, Amazon, FedEx, Google, Netflix, Verizon, Warby Parker — all have one thing in common: their ability to deliver not just a reliable Read more…
VOICE OF EXPERTS Five Ways To Eliminate Customer Service Friction It’s been a while since I talked about the concepts of friction and convenience in customer service. Our customers have learned what it’s like to have a friction-free, no-hassle, convenient experience. They love doing business with companies that make it Read more…
Top 5 Key Customer Experience Metrics We recently conducted a quiz with the top Customer Experience (CX) professionals in India around their understanding of Net Promoter Score (NPS)® and surprisingly, the average understanding score was only 5.4/10! 80% of CEOs believe that they deliver great Customer Experiences but in reality, Read more…
Always-On v/s Annual Employee Feedback – Drive Innovation and Productivity Always-on listening enables employees to proactively share feedback at any point in time (think of the traditional “suggestion box” as an example). Feedback may include anything from improvement ideas, ethical concerns, or compliance problems. The feedback is reported to Read more…
VOICE OF EXPERTS Emotional Dimension to Customer Experience CX initiatives are not just about implementation! To understand if your CX initiative is hitting the nail, organisations need to analyse the 3 core dimensions of CX: Effectiveness, Ease and Emotion. Broadly put, here’s what they mean: Effectiveness – Customers get value Read more…
VOICE OF AMBASSADORS Building Relationships for a Better Employee Experience Employees are more like saplings. Give them a place in the sun, just the right amount of attention and room to grow and they will reap fruits. On the contrary, if you keep them in dark, hover over them too Read more…
VOICE OF AMBASSADORS NPS Benchmarking – Should you or should you not? In my experience of working in the customer experience arena, I’ve had a lot of my clients ask me to provide industry benchmarks on the Net Promoter Scores (NPS)®. The top 5 most recommended banks in the USA Read more…
Marketing 101 – Customer Service & Brand Equity We recently stumbled upon Google’s locally targeted outdoor campaigns in Mumbai and we were stoked to see some of our clients there! We at LitmusWorld are proud to be associated with such global brands. Brands that have consistently surpassed their own benchmarks Read more…
6 Parameters & Questions to Judge B2B Client Loyalty One of the biggest advantages of using the Net Promoter System is its versatility. Captured once a month, once a year or every day, the Net Promoter System can help you understand customer emotions across the customer lifecycle. Uncovering insights like Read more…
B2B Customer Experience – Here’s Why You Need To Reinvent I’ve heard, “Your network is your net worth” many times, and it rings true in many different scenarios. But what does that mean from a B2B perspective? Companies may differ on what exact strategies help them achieve their business objectives, Read more…