CX Glossary

CX Glossary – Customer Experience Terms Explained

Customer experience comes with its own vocabulary — and not all of it is intuitive. Whether you’re new to CX or refining a mature programme, this glossary breaks down the terms that matter, in plain language, with an eye on how they apply to Indian enterprises specifically.

Browse the terms below, or use Ctrl+F / Cmd+F to find what you’re looking for.

Want to see how these concepts come together in a single platform? Explore LitmusWorld’s CX platform or book a free consultation to explore the right CX solutions for your business.