May 2018

Customer Experience Strongly Impacts Customer Lifetime Value Every buyer is a non-buyer According to a recent Salesforce report, only 21% of marketing leads (potential buyers) actually end up buying. That’s a huge gap of 79% – a gap that most successful organisations are focused on. Converting a non-buyer requires time Read more…

Why Customers Love Engagement and how it Translates into Great Customer Experience Imagine this scenario: A customer has a query and the first thing he does is to find your social media page and write a post. It goes unanswered for a few days. What impression does that leave of Read more…