Security challenge: How start-ups will be affected by proposed data personal data protection bill

Leakage of data leads to a loss of trust and confidence among stakeholders, which is detrimental for any business, said Manish Srivastava, co-founder and chief technology officer (CTO), LitmusWorld. “In monetary terms, the loss will be computed by start-ups differently on a variety of factors including loss of business determined by customer lifetime value, loss of brand name, etc.”