Webinar: Surfing The New Wave Of Consumer Voice In 2020

With the widespread adoption of technology among consumers, Research and Insights teams today
can get as close as ‘Real-Time’ to capture consumer insights and emotions. By the sheer nature of
emotions, they fizzle out over time. But measurement alone will not improve your consumers’
experience. You need to act and improve on consumer insights through cross-collaboration.

Brands that initiated real-time contextual conversations saw a 2.7x response rate than delayed
feedback requests. More so, detractors are often more vocal about your brand, providing 4x more
words than promoters. Hence, businesses are finding it increasingly important to measure customer
experience at every touchpoint in the customer journey. This webinar will not only help you bust the
common myths around CEM solutions but will also help you to overcome the most common
obstacles in connecting with consumers. Right from designing strategies to driving the ROI from a
CEM solution, this webinar will help you embrace new technologies to get actionable insights across
business processes.

Key Takeaways:
• Why a CEM solution is the future of research technologies?
• How to capture rich emotions through contextual conversations?
• Measure, Act and Improve – The three pillars of consumer insights.
• How to drive business process improvements and get maximum ROI from a CEM solution?