Webinar: Building The Business Case For CX
Executing a world-class CX strategy for your business
With Ramesh Natarajan – Co-Founder & COO, LitmusWorld
19 June, 2019 | Wednesday
15:00 – 16:00 IST
As a CX champion, you need to go beyond the traditional approach of steering your CX program. It takes more than a survey and periodic reports to ensure a successful CX program. Getting the fundamentals in place, from a culture and technology perspective will help you build a strong business case for customer experience.
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According to a LitmusWorld study, 41% consumers consider CX as the deciding factor while purchasing products and services. Businesses are finding it increasingly important to measure CX at every touchpoint in the customer journey. This webinar will help you decode common questions about programme visibility, ROI, building a CX culture and many such obstacles on the way to making CX a strategic priority across your business.
Ramesh is an entrepreneur and executive with 25 years of experience globally in customer management, general management, sales & marketing and research across industries. Being an alumnus of IIT-Bombay, he started his journey as a sales engineer and since then has grown to become the VP & Area Head of South Asia for DHL Express. Post which he started his own ventures and has spear-headed LitmusWorld in becoming the most trusted brand in India for Customer Experience Management.