Welcome to the LitmusWorld CX Resource Hub
Customer experience is a discipline that spans definitions, strategy, day-to-day practice, and the tools to make it all measurable. Whatever stage you’re at – just getting familiar with the terminology, building your first CX programme, or refining strategy at a leadership level, the LitmusWorld CX Resource Hub is built to meet you where you are.
Explore the glossary for quick definitions, the guides for step-by-step practical advice, the strategy section for leadership-level frameworks, and the tools to put what you’ve learned into practice.
CX Glossary
Clear, no-jargon definitions of the terms every CX practitioner needs to know, from NPS and CSAT to closed-loop feedback and customer journey mapping.
Guides
Practical advice for running a CX programme, from choosing a platform, designing surveys, to building closed-loop processes and getting frontline teams to act on feedback.
Strategy
Leadership-level frameworks for building the business case, governing a CX programme, and connecting employee experience to customer outcomes and revenue.
Read the Strategy Resources→
Tools
Free, interactive calculators to put CX concepts into practice — calculate your NPS, estimate ROI, and benchmark your organisation’s CX maturity.
Try the Free Tools→