Lead Generation Specialist

As a Lead Generation Specialist your responsibility is to generate qualified leads by managing the digital campaigns for LitmusWorld solutions. This will be executed across multiple channels through a targeted approach of delivering key messaging for our customer and employee experience solutions. Managing lead generation campaigns and setting up appointments for the sales team are key drivers of your role. You’re the first step in the prospecting process, and sales teams rely on your abilities and creative methods of finding potential customers. Your primary tool will be the CRM along with other campaign automation tools to generate sales opportunities.

Responsibilities:

• Lead generation – Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels.
• Email marketing – Managing email communication and driving the communication flowchart to achieve campaign objectives.
• Database management – Identifying key prospects across our target audience and manage data churn.
• Social media campaigns – Creating organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs.
• Account based marketing – Ensuring audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue.

Knowledge, Skills and Attributes:

• Solid understanding of Account Based Marketing tools.
• Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation.
• Ability to learn and articulate solution selling value points.
• Strong presentation and communication.
• Ability to continuously prioritise and stay nimble in a fast-paced and dynamic work environment.
• Proficient with Excel to manage large volume of data.
• Understanding of business systems and requirement analysis.
• Must be a self-starter, highly motivated, think through problems to come up with innovative solution.