Webinar: Surfing the New Wave of Consumer Voice in 2020
With Ramesh Natarajan – Co-Founder & COO, LitmusWorld
15 January, 2020 | Wednesday
13:00 – 14:00 IST
With the widespread adoption of technology among consumers, Research and Insights teams today can get as close as ‘Real-Time’ to capture consumer insights and emotions. By the sheer nature of emotions, they fizzle out over time. But measurement alone will not improve your consumers’ experience. You need to act and improve on consumer insights through cross-collaboration.
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Brands that initiated real-time contextual conversations saw a 2.7x response rate than delayed feedback requests. More so, detractors are often more vocal about your brand, providing 4x more words than promoters. Hence, businesses are finding it increasingly important to measure customer experience at every touchpoint in the customer journey. This webinar will not only help you bust the common myths around CEM solutions but will also help you to overcome the most common obstacles in connecting with consumers. Right from designing strategies to driving the ROI from a CEM solution, this webinar will help you embrace new technologies to get actionable insights across business processes.
Ramesh is an entrepreneur and executive with 25 years of experience globally in customer management, general management, sales & marketing and research across industries. Being an alumnus of IIT-Bombay, he started his journey as a sales engineer and since then has grown to become the VP & Area Head of South Asia for DHL Express. Post which he started his own ventures and has spear-headed LitmusWorld in becoming the most trusted brand in India for Customer Experience Management.